As part of the relaunch of THE WANTS SOCIAL, I helped shape the strategic and content realignment as a copywriter, strategist and concept developer - from the brand story to the corporate philosophy and brand positioning.
The goal was to combine the three perspectives of retail expertise, creator mindset and strategic social know-how into a strategically strong USP with which THE WANTS SOCIAL can clearly position itself and stand out from the competition.
My tasks in detail:
- Sharpening of the existing claim
- Development of a brand story
- Combining the three perspectives into a strategically strong USP
- Definition of purpose, mission, vision & values
- Sharpening the positioning of THE WANTS SOCIAL as an independent brand
- Conception and implementation of the website texts
- Formulating a strategic link between online and offline brand experience
