Barber Talks

One barber, four stars and lots of grooming and styling products. Under the motto "Men among themselves", the Men Expert content format "Barber Talks" aims to create more authenticity, personality and relevance for the Barber Club brand and to show the world for whom the high-performance products are made: modern, self-confident men who are in the middle of life. And they present themselves in the various episodes as being just as multi-faceted as the new styling products from Men Expert, which are promoted with the talks. The four spots have a length of just under ten minutes and were accompanied by short story teasers on Instagram and the Men Expert social channels as well as programmatically, which promote the talks as well as the products.