

How do you win the trust of female consumers? L'Oréal Paris had its best-selling anti-age product "Revitalift Laser" tested by over 500 women. In the new campaign, they have their say. In collaboration with the Markenjury L'Oréal Paris invited female consumers to take part in a major efficacy test. Over 2000 women applied, 500 of whom were selected to test the product over a period of 4 weeks. 3 women became the face of the new campaign. The trio is completed by Youtuber Marion Schouten (FlowersbySchouten). The campaign was seen on TV, YouTube, Instagram and Facebook