Kerrygold ambassador and food influencer Mia from Kochkarussell couldn't wait to tell her community about this great project ;-)
Kerrygold Millennials
In a world of diverse eating habits in our society, butter is increasingly perceived as unhealthy and anti-climatic, especially by younger target groups. They demonstrably consume less butter than older target groups and are often no longer familiar with the added values and use of butter in recipes. Sustainability, taste, quality, trust and animal welfare are attributes that move Millennials and Kerrygold as a brand represents that perfectly. With every piece of butter, Kerrygold brings all the happiness of species-appropriate Irish pasture farming and the associated valuable ingredients into every dish or onto the bread. With the campaign, we want to create clear added value for millennials: to entertain and inspire them, to interact with them: With two brand ambassadors who give the Kerrygold brand a fresh, young face, who know the target group and their needs and pick them up in a charming, competent and authentic way. Thus, we combine inspiring recipes for the butter category with specific umbrella brand content under the thought: If butter, then choose Kerrygold! Digital campaign: Youtube, SoMe, banners, native ads, website content