Kerrygold Frischkäse

Cream cheese launch In 2021, Kerrygold is expanding its portfolio and moving from a mono-butter brand to an umbrella brand for dairy products.
The brand is entering a new category with its own cream cheese range. Task: To develop a campaign that stands out in the already saturated fresh cheese market with various brands and private labels, is relevant to the target group and credibly communicates the USPs of Kerrygold cream cheese. Idea: We are loyal to our true friends for life - and we love them just the way they are. Everyone has their own things that they like, their quirks... And that's a good thing. Because the more different you are, the better you complement each other. And diversity is the spice of life! In our TVC, we conjure up this feeling of a lifelong, intimate friendship and combine it with the benefits of Frisch & Cremig: naturalness, trustworthiness and variety! TV, Online, Youtube, Instagram, Facebook, Native Ads.