Fashionette Pitch

Task: Develop a new campaign for TV, print and online with a clear performance focus. Target: Increase shop visits and orders in the direct aftermath of the spots/ads. Sharpen the brand profile as THE shopping destination for designer bags Idea: Buying a designer handbag is definitely not an impulse purchase. It is considered, looked at, researched. What do I need the bag for, what can I wear it with? Suddenly everything in your head revolves around this one topic. You literally have a head full of bags. And how do you get the bags out of your head? It's easy with Fashionette! Because Fashionette offers the largest selection of designer handbags. Here, every woman is guaranteed to find her dream bag. Idea not implemented