AY YILDIZ Tarifshooting

Photo shoot for all prepaid and long-term contracts within the AY YILDIZ portfolio. For the photo shoot, we want to capture the brand attitude of AY YILDIZ with the people, locations and sceneries in our motifs and make sure that our target group can find themselves 100% in our visual language. We are for Turks from Germany who live between two cultures and two languages, who have arrived in Germany but still remain true to their Turkish roots. With our visuals, we want to pick up our target group exactly where they are - because we understand them like nobody else. Our images should therefore be just as heterogeneous as our target group, just as varied and versatile. At the same time, however, they will always express the central values, the importance of family and friends, as well as a certain pride and dignity. Cohesion and solidarity should also be reflected in each of our images, because this is, so to speak, our core competence as a mobile phone provider and we also want to show that with AY YILDIZ, life between two cultures becomes a little easier. No matter which tarif, no matter which target group: experiences in which AY YILDIZ is involved are always characterised by positivity and solidarity and this is what our images - together with a certain value - should express.